Prof. Dr. Eric Eller

Vice Dean Marketing, Degree program director Media Psychology and Digital Business

Room: F224
Subject Area: Business & Media Psychology

Research

  • Developing trust in organizations and customer relationships (trust architecture)
  • Designing effective decision-making situations (behavioral design)
  • Developing loyalty and customer retention (customer loyalty)

Vita

  • 2022 – today: Professor of Business and Media Psychology at THI Business School
  • 2022 – today: Program Director for Media Psychology & Digital Business
  • 2025 – today: Vice Dean of Marketing at THI Business School
  • 2024 – today: Founder of the management consultancy CHOIX GmbH
  • 2020–2022: Senior Managing Consultant at elaboratum
  • 2018–2019: Vice President of Innovation at Swiss Re
  • 2014–2018: Doctorate at the Chair of Social Psychology at Ludwig Maximilian University of Munich
  • 2013–2018: Risk Manager and Underwriter at Munich Re
  • 2013–2018: Research Associate at the Stephenson Disaster Management Institute at Louisiana State University
  • 2008–2014: Studied Psychology (B.Sc.) and Economic, Organizational & Social Psychology (M.Sc.) at Ludwig Maximilian University of Munich

Memberships

  • Deutsche Gesellschaft für Psychologie (DGPS)
  • Global Association of Applied Behavioural Scientists (GAABS)
  • Studienstiftung des deutschen Volkes Alumni