Prof. Dr. Laura Bechthold

Room: N116
Subject Area: Technology Assessment and Cultural Management
Research
  • Technology Assessment & Technology Foresight
  • Organizational Culture & Leadership
  • (Corporate) Digital Responsibilty
  • Responsible Innovation and related future skills

 

Current projects

  • Corporate Digital Responsibility (CDR) in SMEs and technology-driven startups
  • Web3 and new organizational models
  • Serious games to study the management of paradoxes
Vita

Professional Career

  • Since SoSe 2022: Professor for Technology Assessment and Cultural Management
  • 2019 – 2022: PostDoc at the Friedrichshafen Institute for Family Entrepreneurship (FIF), Zeppelin University, Friedrichshafen
  • 2019 – 2022: Director Science Services & Strategy Consultant, philoneos GmbH, Munich
  • 2018 – 2019: Executive Director of the Future of Leadership Initiative, Munich Leadership Institute, Munich
  • 2013 – 2018: Management Team and Program Coordinator at the Center for Digital Technology & Management (CDTM), TUM & LMU Munich
  • 2012: Sustainability & Innovation, Deloitte NL, Rotterdam
  • 2009 – 2012: Co-Founder & Managing Director, Spread the Word – Connecting Social & Business

 

Educational Background

  • 2014 – 2018: Max-Planck-Institute for Innovation & Competition & LMU Munich, Dissertation in Entrepreneurship
  • 2014 – 2017: Master of Business Research, LMU Munich
  • 2016: Research stay at UC Berkeley, California
  • 2012 – 2013: Master of Science in Sustainability Science & Policy, Maastricht University
  • 2008 – 2011: Bachelor of Arts in Corporate Management & Economics (Major), Communication & Cultural Management (Minor), Zeppelin University

 

Awards

  • Junior-Fellowship für Innovationen in der Hochschullehre, Deutscher Stifterverband & Baden-Württemberg-Stiftung (2021)
  • Best Paper Award, Diana International Research Conference (2019)
  • Best Empirical Paper Award, Academy of Management Conference (2018)
  • Rotary Ambassadorial Scholarship (2012 – 2013)
  • Studienstiftung des Deutschen Volkes e.V. (2008 – 2013)

Links to online profiles and website

Memberships

Board Member SDG Alliance, European Technology Chamber

Publications

2026
MAIR, Maria und Laura BECHTHOLD, 2026. Bricks of Transformation: A Future-Oriented Pedagogical Approach to Systems Thinking with LEGO® SERIOUS PLAY®. Journal of Social Innovation & Transformative Entrepreneurship Education (SITE), 2(1), 64-73. ISSN 2794-9427. Available at: https://tidsskrift.dk/site/article/view/162999
BECHTHOLD, Laura und Sabine WIESMÜLLER, 2026. Corporate Digital Responsibility im Zeitalter der künstlichen Intelligenz – Eine praktische Einführung. In: GONDLACH, Kai, Birgit BRINKMANN, Mark BRINKMANN und Julia PLATH, Editors Regenerative Zukünfte und künstliche Intelligenz: Band 3: PROFIT. Wiesbaden: Springer VS, Page 57-72. ISBN 978-3-658-46577-3. Available at: https://doi.org/10.1007/978-3-658-46577-3_6
BECHTHOLD, Laura, Jan Oliver SCHWARZ, Carmen FISCHER-SEEGER, David JONKER und Rupert HOFMANN, 2026. Customer foresight: A case study on synchronizing qualitative sensing with quantitative validation. Technological Forecasting and Social Change, 2026(230), 124768. ISSN 1873-5509. Available at: https://doi.org/10.1016/j.techfore.2026.124768
BECHTHOLD, Laura, Laura ROSENDAHL HUBER und Kimberly A. EDDLESTON, 2026. Debiasing entrepreneurial careers: A field experiment on female role model effects on entrepreneurial self-efficacy and early-stage career choices. Journal of Business Venturing, 41(3), 106582. ISSN 1873-2003. Available at: https://doi.org/10.1016/j.jbusvent.2026.106582
KLEINE, Katharina und Laura BECHTHOLD, 2026. Foresight scenarios as communicative instruments in anticipatory neuroethics. In: BASSIL, Katherine und J. Lomax BOYD, Editors Public Participation and Ethics Communication in Brain Research, Innovation, and Health. London: Elsevier, Page 269-302. ISBN 978-0-443-42991-0. Available at: https://doi.org/10.1016/bs.dnb.2026.02.010
SCHÖNHOFER, Gerhard, Pauli KOMONEN, Jan Oliver SCHWARZ und Laura BECHTHOLD, 2026. Futures of Everyday Life: A Qualitative Content Analysis of Future Personas in Scenarios. Futures & Foresight Science, 8(1), e70030. ISSN 2573-5152. Available at: https://doi.org/10.1002/ffo2.70030
COPPOLETTA, Filippo Nicola, Laura BECHTHOLD und Luigino FILICE, 2026. The Use of Generative AI in Foresight: A Model Comparison for Scenario Development. Procedia Computer Science, 2026(277), 291-300. ISSN 1877-0509. Available at: https://doi.org/10.1016/j.procs.2026.02.071
2025
BECHTHOLD, Laura, 2025. Rendering new futures or enshrining pictures of the past? The double-edged sword of using AI-generated imagery for anticipation. Journal of Futures Studies. ISSN 1027-6084. Available at: https://jfsdigital.org/rendering-new-futures-or-enshrining-pictures-of-the-past-the-double-edged-sword-of-using-ai-generated-imagery-for-anticipation/
2024
BECHTHOLD, Laura, 2024. Mein algorithmischer Kollege: Drei Erzählungen zu Mensch und Maschine als kollegiale Einheit in der Datenökonomie. In: GONDLACH, Kai, Birgit BRINKMANN, Mark BRINKMANN und Julia PLATH, Editors Regenerative Zukünfte und künstliche Intelligenz: Band 2: PEOPLE. Wiesbaden: Springer VS, Page 359-368. ISBN 978-3-658-44852-3. Available at: https://doi.org/10.1007/978-3-658-44852-3_25
BECHTHOLD, Laura, 2024. Über die Kraft des Zweifels und wahren Fortschritt: Wie sich die Generation Y mit Vordenkern aus der ganzen Welt auf die Suche nach einer erstrebenswerten Zukunft machte.. In: WRESCHNIOK, Robert, Editors Das große Buch der Strategie: Von der Reformation bis zur digitalen Transformation. München: Franz Vahlen, Page 136-155. ISBN 978-3-8006-7198-4. Available at: https://doi.org/10.15358/9783800671984-136
2023
KRÜGER, Clemens, Laura BECHTHOLD und Reinhard PRÜGL, 2023. Serious games to study the management of paradoxes in family firms: Introducing a research agenda. In: KRAUS, Sascha, Thomas CLAUSS und Andreas KALLMUENZER, Editors Research Handbook on Entrepreneurship and Innovation in Family Firms. Cheltenham: Edward Elgar Publishing, Page 391-412. ISBN 978-1-80088-924-8. Available at: https://doi.org/10.4337/9781800889248.00026
2021
BECHTHOLD, Laura, Maximilian LUDE und Reinhard PRÜGL, 2021. Crisis Favors the Prepared Firm: How Organizational Ambidexterity Relates to Perceptions of Organizational Resilience. In: ZEHRER, Anita, Gundula GLOWKA, Katrin Magdalena SCHWAIGER und Victoria RANACHER-LACKNER, Editors Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry. Hershey (PA): IGI Global, Page 178-205. ISBN 978-1-79987-354-9. Available at: https://doi.org/10.4018/978-1-7998-7352-5.ch008
HAHN, Davide, Dinah Isabel SPITZLEY, Mara BRUMANA, Attila RUZZENE, Laura BECHTHOLD, Reinhard PRÜGL und Tommaso MINOLA, 2021. Founding or succeeding? Exploring how family embeddedness shapes the entrepreneurial intentions of the next generation. Technological Forecasting and Social Change, 2021(173), 121182. ISSN 0040-1625. Available at: https://doi.org/10.1016/j.techfore.2021.121182
BECHTHOLD, Laura, Marina CHUGUNOVA, Svenja FRIESS, Karin HOISL und Michael E. ROSE, 2021. Women in Creative Labor: Inventors, Entrepreneurs and Academics. In: WEBER, Ulla, Editors Fundamental Questions: Gender Dimensions in Max Planck Research Projects. Baden-Baden: Nomos, Page 135-154. ISBN 978-3-8487-7096-0. Available at: https://doi.org/10.5771/9783748924869
BECHTHOLD, Laura, Marina CHUGUNOVA, Svenja FRIESS, Karin HOISL und Michael E. ROSE, 2021. Women in Creative Labor: Inventors, Entrepreneurs and Academics. In: WEBER, Ulla, Editors Fundamental Questions: Gender Dimensions in Max Planck Research Projects. Baden-Baden: Nomos, Page 135-154. ISBN 978-3-8487-7096-0. Available at: doi.org/10.5771/9783748924869-135
2020
BECHTHOLD, Laura und Laura ROSENDAHL HUBER, 2020. Peer Effects in Entrepreneurship Education Field Experimental Evidence on the Role of Gender and Team Emotional Intelligence. Academy of Management Proceedings. Briarcliff Manor: Academy of Management. Available at: https://doi.org/10.5465/AMBPP.2020.190
2018
BECHTHOLD, Laura und Florian LACHNER, 2018. Fighting hunger in the digital era: trend report 2016. München: Center for Digital Technology and Management. ISBN 978-3-9818511-1-3. Available at: https://www.cdtm.de/wp-content/uploads/2022/04/CDTM-Trendreport_Spring16.pdf
BECHTHOLD, Laura und Laura ROSENDAHL HUBER, 2018. Yes, I can! – A Field Experiment on Female Role Model Effects in Entrepreneurship. Academy of Management Proceedings. Briarcliff Manor: Academy of Management. Available at: https://doi.org/10.5465/AMBPP.2018.209
2016
HARHOFF, Dietmar, Reto M. HILTY, Laura BECHTHOLD, Claudius JABLONKA, Stefan NOTHELFER und Alexander SUYER, 2016. Urheberrecht und Innovation in digitalen Märkten - Studie im Auftrag des Bundesministeriums der Justiz und für Verbraucherschutz. München: Max-Planck-Institut für Innovation und Wettbewerb.
2015
BECHTHOLD, Laura, Veronika FISCHER, Anne GREUL, Andre HAINZLMAIER, Daniel HUGENROTH, Kristina KROTH, Ljudmila IVANOVA, Benedikt RÖMER, Edyta SIKORSKA und Vincent SITZMANN, 2015. 3D Printing: A Qualitative Assessment of Applications, Recent Trends and the Technology’s Future Potential. Berlin: Expertenkommission Forschung und Innovation (EFI). Available at: https://www.e-fi.de/fileadmin/Assets/Studien/2015/StuDIS_17_2015.pdf