International Management (B. A.)

The module provides mathematical and statistical foundations for applications in economics and business studies. Topics include interest, annuity, and present value calculations, descriptive statistics, data analysis, and basic regression models. The aim is to develop confidence in applying quantitative methods to analyze economic issues.

This module provides an introduction to cost accounting and cost management in an international context. Students learn different cost accounting systems, calculate product and period costs, analyze cost structures, and apply tools such as contribution margin analysis, break-even analysis, and budgeting to support managerial decision-making.

The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.

The module provides fundamental concepts and interrelationships in business administration. It covers corporate objectives, core and cross-functional business areas, organizational structures, and business processes. Students learn to systematically analyze practice-oriented issues in areas such as marketing, finance, and human resource management.

The module International Management focuses on global economic developments and international business strategies. Topics include globalization trends, theories of international trade and capital flows, organizational structures of global companies as well as the fundamentals of intercultural management and international cooperation.

In the Foreign Language 1 module (French, Spanish, or Chinese), students acquire basic language skills for simple communication. They develop a basic vocabulary covering topics such as people, daily life, academic studies, and professional contexts, and learn fundamental structures for communication. They are able to understand and use simple phrases and engage in brief oral and written exchanges.

This module provides an in-depth exploration of statistical methods for describing and analyzing data. Topics include probability theory, random variables and distributions, parameter estimation, hypothesis testing as well as time series and regression analysis. The material is applied in a practical context using real-world datasets with the statistical software R and through the interpretation of empirical studies.

This module covers the fundamentals of accounting and financial reporting under national and international standards. Students learn to record transactions and prepare, analyze, and use financial statements for managerial decisions.

The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.

This module introduces fundamental concepts of human resource management and organization. Students explore workforce planning, leadership, motivation, and organizational structures in national and international contexts

The module covers the technological fundamentals of digital business, business processes and application systems as well as the basics of IT organization. Other key areas include digital business models, artificial intelligence, and IT management. Students deepen their understanding of the material through hands-on experience configuring and using an ERP system (SAP S/4HANA).

The Foreign Language 2 module (French, Spanish, or Chinese) builds on knowledge from Foreign Language 1. It introduces students to typical forms of communication, such as simple emails, conversations and scheduling appointments. Students expand their vocabulary related to daily life, academics, and the professional world, and learn to express themselves appropriately in the language. They can write short texts and exchange information clearly.

The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.

This module introduces national and international taxation. Topics include income and value‑added taxes, corporate tax structures, and double taxation agreements relevant to cross‑border business activities.

The module covers strategic and operational aspects of marketing and sales. Topics include market research, segmentation, positioning, as well as product, pricing, communication, and distribution strategies. Students learn to develop marketing and sales concepts and apply them in highly competitive markets.

This module focuses on financial decision-making processes. Topics include financial mathematics, investment appraisal methods, capital structure, forms of financing, key performance indicators (KPIs), as well as international financial topics such as currency and country risks and sustainable investments.

The module focuses on operations and supply chain management. It covers planning decisions at the strategic, tactical and operational levels, forecasting methods and their quality as well as quality management concepts. Real-world case studies illustrate forecasting, quality assurance and control methods.

The Foreign Language 3 module (French, Spanish, or Chinese) promotes increasingly independent language use, including in business-related contexts. The course covers presentations, expressing opinions as well as formal and informal communication in simple professional settings. Students expand their business vocabulary, learn simple argumentation techniques and develop oral and written communication skills.

The module teaches tools for strategic analysis and the development of international business strategies. Students analyze competitive advantages, industry structures, and strategic decisions in global markets.

This module covers core principles of German, European, and international business law. Students learn about legal frameworks, contract types, and specifics of international business relationships.

This module covers theories of culture and communication and their application in international business contexts. Students analyze case studies, discuss cultural differences, and develop skills for effective collaboration in international teams.

In the specialization track, students deepen their knowledge in a selected field of business administration. Depending on their specialization, they may focus on topics such as controlling and finance, marketing and sales, operations and supply chain management, or HR management and CSR. The modules combine theory, methods, and practical issues.

In the specialization track, students deepen their knowledge in a selected field of business administration. Depending on their specialization, they may focus on topics such as controlling and finance, marketing and sales, operations and supply chain management, or HR management and CSR. The modules combine theory, methods, and practical issues.

The Foreign Language 4 module (French, Spanish, or Chinese) develops language skills in a variety of everyday situations as well as in academic and professional contexts. Students also expand their abilities in dealing with business-related topics, such as in presentations, meetings or discussions. They are able to confidently comprehend and produce extensive texts as well as participate in discussions spontaneously and persuasively.

During the practical study semester, students work for 20 weeks in an international company. They apply business knowledge, take on independent tasks, and deepen their intercultural skills.

The bachelor’s thesis involves independently working on a business-related research question, applying methods and systematically documenting results.

As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.

In the specialization track, students deepen their knowledge in a selected field of business administration. Depending on their specialization, they may focus on topics such as controlling and finance, marketing and sales, operations and supply chain management, or HR management and CSR. The modules combine theory, methods, and practical issues.

This module introduces fundamentals of business analytics. Students learn to analyze business data, apply analytical methods, and support data-driven decision-making.

In a computer-based business simulation, students take on management responsibility. They make strategic decisions along a global value chain and analyze their effects on markets, production, and finance.